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<h5-red>CLIENT<h5-red> NANDITA BASU I <h5-red>AREA<h5-red> 300 SQFT I <h5-red>STATUS<h5-red> COMPLETED IN 2010 I <h5-red>TEAM<h5-red> AMBRISH ARORA, TANYA SOMAN, ARUN KULLU I <h5-red>PHOTOGRAPHER<h5-red> ANDRÉ J. FANTHOME
The pie shaped footprint of the 30sqm store presented an interesting spatial challenge. The client's postmodern approach to fashion—<rt-red>futuristic silhouettes with immaculate attention to construction and detail—became the springboard for our design approach.<rt-red>
The insertion of a transparent yellow-tinted glass cuboid into the space creates <rt-red>a slick counterpoint to the raw, tactile, charcoal shell of exposed brick.<rt-red> The translucent skin has been strategically cut-out in places to frame the merchandise, while selected panels are pivoted to provide access to the shelving behind.
A mirrored ceiling and a folded mirror back wall that reflects glimpses of the historic Qutub Minar across the street, create <rt-red>a surreal, almost dystopian immersion for the visitor, where the boundaries between the merchandise and the environment begin to blur.<rt-red>
By juxtaposing contradictory elements and incorporating reflective surfaces, the small footprint of the store is transformed into a grand design scheme that spatially reflects the brand's unique USP.
