<h5-red>CLIENT<h5-red> GAURAV GUPTAI <h5-red>AREA<h5-red> 1,250 SQ FT I <h5-red>STATUS<h5-red> COMPLETED IN 2018 I <h5-red>TEAM<h5-red> AMBRISH ARORA, ANKUR CHOKSI, ARUN KULLU, ALINA VADERA, ROHIT SHARMA I <h5-red>PHOTOGRAPHER<h5-red> ANDRÉ J FANTHOME
The concept of the store is born out of the duality of Gaurav’s collections for his Pret and Couture lines. The space is conceived as an immersive environment sculpted in monochrome. Sinuously warping cast concrete walls seem to surreally float within the relatively tight volume, and slice the space into two zones without physically dividing it. As you meander through, there is a constant sense of reveal and discovery.
The store has been entirely crafted by hand, right from the cast concrete panels and walls, to the hand-forged ceiling-suspended racks on one side, and the art-nouveau inspired lacquered iron racks on the other.
The store has a sense of stark honesty in its conception and execution through its raw materiality. The focus is on structure and form echoing Gaurav’s cutting-edge design philosophy with his clothes. The drama is heightened by the sculpted pieces of furniture and artefacts crafted in mild steel and quilted leather, that appear almost carelessly strewn in the space.
