“The design narrative for New Delhi-based RARO House of Fashion designed by Studio Lotus stateshow balancing two distinct bran identities was at the centre of the retail store's design scheme.

In an article by Stir World—an award-winning global media house and curatorial agency—the spotlight is on The RARO House of Fashion, which brings together two distinct labels under one roof: Utkarsh Ahuja’s trousseau couture brand Matsya and the off-the-rack, ethnically reimagined daily wear brand Basanti Ke Kapde. The store employs distinctive design principles and spatial strategies to impart each label with its own unique identity, crafting a seamless yet differentiated retail experience.