"The design enhances the relationship between the space and the product, elevating the shopping experience into a memorable experiential journey."

Commercial Design India highlighted the studio’s reimagination of the Satya Paul retail store as a serene canvas that allows the brand’s expressive textiles to take centre stage. The intervention simplifies a long, linear plan into fluid zones—placing ready to wear collections at the entrance, sarees at the rear, and integrating accessories and trial rooms in between, for a layered yet intuitive experience.