In an interview with Branding in Asia for their 'Indian Design in Focus' series, Principal Asha Sairam highlights how contemporary Indian design draws strength from the country’s rich craft traditions. She speaks about the practice’s craft-informed approach across the studio’s diverse projects and typologies, and stresses the need to integrate this evolving repository of craft into the act of building today. “India has no singular identity; it has multiple smaller micro-identities, depending on state, region, or culture, which is an endless source of inspiration,” says Asha. “This is what sets Indian design apart.”