Principal Ankur Choksi spoke at the Branded Residences Summit 2025 in Mumbai, on the panel Design as Destiny – Where Global Aesthetics Meet Indian Aspirations. It was moderated by Mitu Mathur, director of GPM Architects, and his co-panelists were HY Mak, design director of Hirsch Bedner Associates; Bobby Mukherji, chairman of Bobby Mukherji & Associates; and Shimul Javeri, founding partner of SJK Architects.“Branded residences present a powerful opportunity for trusted hospitality and lifestyle brands to redefine luxury—shifting it from spectacle to resilience,” he said, reflecting on the conversations at the summit. “Pairing global benchmarks with sensitivity to regional culture, climate, and lifestyle—crafting residences that are not homogeneous, but distinct, rooted in place, and deeply resonant with how people truly live—can create a strongly differentiated offering.”